Preliminary 2023 Conference Schedule
SATURDAY, JULY 8
7:00 p.m.
Board Advisors Reception: ALSD, Design, Tech Board Advisors & IIFX Distinguished Fellows




SUNDAY, JULY 9
8:00 a.m.
3:00 p.m.
Exhibitor Set Up




2:00 p.m.
New Attendee Meeting
Winning High Consequence Conversations




3:00 p.m.
Opening Keynote




4:00 p.m.
7:00 p.m.
Placemaking Super Panel: The Indy Narrative




4:00 p.m. 7:00 p.m.
All-Attendee Opening Tradeshow Reception




7:00 p.m.
Tour and Reception at Lucas Oil Stadium




MONDAY, JULY 10
8:00 a.m.
9:00 a.m.
All Attendee Tradeshow Breakfast




8:00 a.m.
9:00 a.m.
Bullseye One-to-One Meetings




9:00 a.m.
State of the Industry
Presented by Hunden Strategic Partners




9:30 a.m.
Visionary Award Presentation




9:45 a.m.
Super Panel: Fieldhouse of the Future




10:30 a.m.
1:00 p.m.
League Day Part I

10:30 a.m. – 11:10 a.m.

Leadership in Technology: Building a Culture of Innovation

Premium and Practicality: A Design Dream

FANDOM in Focus
11:25 a.m. – 12:05 p.m.

Data-Driven Decisions: How Analytics is Revolutionizing Fan Engagement

Location-Driven Design




Raising the Bar: Women in Sports & Entertainment -Taking Charge and Making a Difference!
Women leading the way in the sports & entertainment industry, serving in leadership and executive roles in security, safety, event operations, guest services, risk management, and more. Our distinguished panel talks about their experiences, the pressing security and operational challenges that women leaders are addressing today, and the future view of sports and entertainment, including the importance of diversity and inclusion with an emphasis on helping the next generation of young women become future industry leaders.
12:20 p.m. – 1:00 p.m.

Fan Loyalty and Retention: CRM and Personalization Strategies

Venues as Catalysts for Economic Growth

The Rise of Cyberthreats in Sports and Entertainment
1:00 p.m.
2:00 p.m.
All Attendee Tradeshow Lunch




1:00 p.m.
3:00 p.m.
Bullseye One-to-One Meetings




1:00 p.m.
3:00 p.m.
League Day Part II

2:00 p.m. – 2:55 p.m.


Tabletop Tech: A Roundtable

Tabletop Exercise: When Things Go Wrong: A Detailed Perspective on Why Everyone Needs a Seat at the Table
In this session, Marketing, Suites, Sales, Food & Beverage professionals are paired with Safety, Security & Event Operations to better understand the practical importance of working together prior, during and after an incident, emergency and/or crisis. Professionals from all aspects of game and event operations are invited to explore specific techniques and work real-world event scenarios to better ensure your team’s preparedness.
3:00 p.m. – 3:45 p.m.

Digital Identity: The State and Future of Ticketing Technology


The Sports Technology Boom


Integrating Security and Safety into the Design and Build for an Efficient Fan Journey
The fan experience is more than what happens during live sports or entertainment events, it is created and curated during each step of their journey before, during, and after the event. A venue’s design and how it is built can create a seamless flow from parking areas to the venue and from space-to-space. Safety and security are inherent parts of the overall design and build of every venue and event and can be the decisive factors in the overall experience. Purposeful design and smart construction can mitigate safety and security risks and make the fans feel safe and secure. Fans who feel safe and secure are likely to spend more time and money at venues, return for future events, and bring others, all of which increase revenue. The panel will explore how safety and security should be factors in the design and build of every venue for the purpose of increasing the bottom line.

The Changing Landscape - Managing Sports Betting Risks to Your Venue
3:45 p.m.
4:00 p.m.
Bullseye One-to-One Meetings




4:00 p.m. – 5:00 p.m.

Innovative Fan Experience: AR, VR, and Interactive Content

Capturing Return on Capital Investments
4:30 p.m.
IIFX Attendees Depart for NCAA

5:00 p.m.
IIFX Reception at NCAA Headquarters

5:00 p.m.
All-Attendee Tradeshow Happy Hour




5:00 p.m.
Bullseye One-to-One Meetings




Tour and Reception at Gainbridge Fieldhouse




TUESDAY, JULY 11
9:00 a.m.
Opening Address and Welcome




9:00 a.m.
A Celebration of the Venue Marketplace and Industry Achievements




9:30 a.m.
The Mega Trends Shaping Premium Seating




10:00 a.m.
Beyond the Pitch: Soccer’s New Downtown District – “Eleven Park”




10:40 a.m. – 11:15 a.m.



The Connected Smart Stadium Has Arrived
How can we enable fans to engage in personalized and meaningful ways at our venues? How can we make the experience not only easier, safer, and more rewarding, but also seamless. From sports teams and their stadiums, arenas, and entertainment districts to casinos and shopping destinations, a connected future has arrived. What does harnessing it mean for your venue and its revenues?


Adapting to New Buyers and Buying Patterns
As corporate and individual buyers and buying patterns evolve and the desire for flexibility increases, it’s important to adapt and address new needs. New lead generation tools can assist in this new era, as can creating bespoke packages for the right buyer, using the right channels. This session will help understand how to maximize sales and efficiencies in today’s market.


The Evolution and Education of New Premium Seating Spaces

Passion, Purpose & Profits
11:20 a.m. – 12:00 p.m.

Agility. Insights. Operations.



One-on-One: The $1 Billion Questions for Indy Eleven


Culture Matters - Enhancing the Guest Experience by Focusing on the Staff Experience




Speedway to the Future - IMS, NTT, and the Immersive Fan Experience
The Indianapolis Motor Speedway (IMS) is the highest capacity sports venue in the world, with over 350,000 fans joining during the Indy 500 race. Join NTT and the IMS to hear about what they are doing to enhance the journey of the fan, both inside and outside the venue for the Indy 500, Vintage Racing, and other fan events. Whether watching an event live or virtually, fans enjoy live, data-driven sporting insights not available in the past. Also, hear about the future innovations in the works to make tomorrow’s motor sports fan experience even more immersive!




Product-Market Fit: How To Win With The Next Generation of Fans
The future of the live events industry depends on our collective ability to get the next generation of fans off the couch and into the venue. Join our session to learn how some of the best in the business engage and retain this underserved consumer with innovative products, features, and experiences.
12:00 p.m. 1:30 p.m.
All-Attendee Tradeshow Lunch




12:00 p.m. 1:30 p.m.
Bullseye Appointments




12:30 p.m. 12:55 p.m.
Solutions Sessions




1:00 p.m. 1:25 p.m.
Solutions Sessions




1:30 p.m. 4:00 p.m.
Invitation Only Session: Exclusive Sales Leadership Workshop

1:30 p.m. – 2:15 p.m.



The Power of Technology


Optimize. Transform. Disrupt.




The New Rules in Etiquette


Sustainability and Innovation: Green Technology in Sports and Entertainment
2:30 p.m. – 3:15 p.m.

What Ticket Tracking Tells Us


Opening the Doors to an Underserved Audience


Executing the Extraordinary


One Size Does Not Fit All

Sports Betting and its Impact on the Integrity of Sports
The growth of sports betting and online gaming is challenging the sports and entertainment industry with increasing incidents of match fixing. Sportradar, a sports technology company that monitors the intersection of sports, betting, and integrity, reported 1,212 suspicious matches in 92 countries in 2022. The panel will discuss these challenges and ways to ensure the integrity of sports around the world.
3:30 p.m. – 4:15 p.m.




An Action Plan for Sustainability in Sports
Sustainability is applicable to environmental, business, and cultural objectives. Sports and sporting venues are a powerful platform with the ability to positively affect all three. In this session, we will outline case histories and action plans for sports teams, venues, and premium areas to harness the power and possibility of sustainability. As a bonus, learn of sustainable gifting opportunities.



Insight, Automation, Intelligence: How to Harness Sales Tech
Premium tech tools help us manage time and data, communicate more clearly, and improve customer engagement. But how do we determine the best tech to best address our needs and our company culture? This session will explore the challenges tech can attack, how to use tech to build pipelines and improve conversion, and what solutions you may not even know you need.

Relationships into Revenue: Building Bonds & Business




Compelled to Serve: A Critical Design Element

Best Practices in Emergency Response Training
This session will discuss the standardized training courses that best reflect what is needed to keep fans and spectators safe during the diverse events your team will oversee. Our goal is to provide you with the best practices in emergency response to avoid post-incident litigation. The focus will be on simple, yet effective training strategies to empower all of your employees to respond with confidence and the knowledge to mitigate loss. Novel concepts such as employee Emergency Response Teams will also be discussed. Our panel will explore the current environment and the best practices for emergency response and the tools and training needed to take charge during emergencies, render assistance, and save lives.
4:20 p.m. – 5:00 p.m.

Revenue Cross Training




Fandemonium Unleashed
Winning at the Game of Fan Engagement
A fan’s first impression is everything! It’s an experience with the user at the forefront of every decision that will establish better trust and more meaningful interactions with their customer. Creating an interactive experience that keeps you entertained and excited throughout means you must UNLEASH the FAN within. Everyone involved in the events must play a bigger game. They must embody the biggest fan from the crazy fun lunatic to the silent celebrity. Just BE THE FAN!
When you unleash the fandemonium within you create a wholesome experience that takes your stadium from a good gathering to a sold-out stadium in the sportstainment world! It’s not what you do, it’s how you make them FEEL that provides an ultimate fan experience. Be the Fan to feel the experience.
6:00 p.m.
Tour and Reception at Indianapolis Motor Speedway



